'Our school leavers aren't presented with jobs they'd love'
The solution to reducing unfulfilled apprenticeship spaces is to reach beyond usual suspects, writes Stephen Greene
There is this upside-down reality at the moment where businesses are hungry for brilliant young people with a variety of experiences and from diverse backgrounds – yet the way opportunities are presented means they’re often not reaching the very people they want.
We need to debunk the myths around apprenticeships by presenting their true value: show they are a genuine alternative to university and a path to a life-long career. Apprenticeships are not just for the manufacturing or construction industries. The creative industries are growing at three times the rate of the British economy: fashion, film, media or tech – and they all need young talent. These jobs are the future of the British economy – but many of our school leavers aren’t presented an on-ramp to jobs they would love.
Read the full article on tes.com by Stephen Greene - Chief Executive of RockCorps
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