Business Development Manager

Job Description

Educated Appointments are delighted to be supporting a national apprenticeship training provider in recruiting a couple of new Business Development Managers to supplement their growing team. 

Our client have a clear purpose – to create real, long-term value for individuals and organisations and they have a committed, professional and friendly team who share these objectives.

This position is home based but, if you are based within reach of Manchester you can work from our clients office in central Manchester. You may be required to visit head office from time to time for team meetings or training days.

Role overview

As a member of our clients business development team, you will sell the benefits of apprenticeships to employers and help them plan and manage apprenticeship programmes that meet their organisational needs and develop the skills of their people.

You will be happy working autonomously and to agreed targets.

The contents of this job description are not exhaustive. You may also be asked to perform other related duties relevant to the level of your role to meet the ongoing needs of our business.

Key responsibilities

  • Generate new business through existing client relationships

  • Develop new client relationships and new business

  • Proactively making calls and driving up new business pipelines

  • Working closely with programme managers and training team managers to ensure that our delivery meets business objectives

  • Demonstrate strong product knowledge to clients

  • Manage the recruitment of apprentices by your employers

  • Promote the benefits to employers of apprenticeships for existing staff

  • Actively networking and attending client or learner engagement events

  • Achieve and exceed monthly targets set

  • Maintain accurate and up to date client records


  • Excellent customer service and communication skills, both in writing and face to face/by telephone

  • Proficiency in Microsoft Office (Word, Excel, Outlook)

  • Experience with CRM systems

  • The ability to plan work and to exceed set targets

    Knowledge and qualifications

  • Strong product knowledge including Apprenticeship Standards and Funding

  • Business to business sales experience

  • Track record of achieving results in a target-driven sales environment

    Personal attributes and behaviours

  • Be self-motivated and driven

  • Enjoy working towards targets and take pride in exceeding them

  • Be professional, personable and approachable

  • Be a team player

  • Flexible with the ability to work around changing business needs

Key points

Bonus: £1,050 per quarter (£4,200 pa) for hitting minimum target of 42 starts per quarter, uncapped above that.

25 days holiday, plus Christmas shutdown (3 or 4 days) plus birthday off and wellbeing day, pus bank holidays…!

Location: home based but, if you are based within reach of Manchester you can work from our office (occasional meetings, training days etc at our head office in central Manchester).

5% employer pension contribution.

Fully expensed phone (iPhone 12), laptop and separate screen/keyboard for home use. 

Support with home office costs (desk and chair) if needed 

Family/life friendly approach (e.g., time for parents on first day of the school year, supportive and flexible approach around family emergencies) 

Employee assistance programme with Westfield Health 

Cycle to work scheme

Enhanced maternity/paternity/adoption pay.

Our clients BDMs have the freedom to develop and implement, with the companys support, their own business plans. They are a national provider, so there are no geographical restrictions on where new business can come from.