Marketing Manager (Maternity Cover)

Job Type:
Job Title / Sector:
Sales & Marketing
Barry, Bridgend, Cardiff, Cwmbran, Merthyr, Neath, Newport, Port Talbot, Swansea
Salary Description:
Educ8 Ltd
Job Ref:

Summary of Role
To lead the development and implementation of the Educ8 Group marketing strategy and 12 month plan to support the lead generation for all business development including Work Based Learning and Commercial activities.

Business Development
- To develop and improve Educ8’s strategic customer base ensuring business goals are achieved via generation of new business
- Actively engage new business across various social media platforms
- To fully implement, monitor and evaluate Educ8’s employer engagement strategy
- Attend network events, business networks and seminars to promote products and services and broaden Educ8’s business network
- Ensure all Educ8’s activities are promoted and updated via website and other social media platforms
- To contribute to business planning and analysis of market conditions including LMI and trends including impact of Educational and Sectoral reviews and reforms
- To identify potential areas for growth and diversification e.g. STEM sector ensuring provision meet Welsh Government priorities in particular learners under the age of 25
- To support lead generation for commercial activity in line with the commercial business plan
- To implement the social media activity and increase social media engagement in line with our business plan objectives
- To continue to develop and promote the Educ8 Group brand
- To ensure all marketing relating activities and spend focus on lead generation to support business development
- To lead the implementation of a new CRM system across the marketing and sales team ensuring data is accurate and up to date
- To co-ordinate and manage events and exhibitions ensuring impact assessments evaluate ROI

Personal Qualities
- Impressive, demonstrable track record and skills/experience gained within a similar position(s), at a similar level
- Proven track record of lead generation and return on investment
- A resilient nature with an ability to work under high levels of pressure and have critical decision-making skills
- Energetic, highly motivated, with an enquiring mind and passion for excellence and innovation in pursuit of business growth and success
- Creativity and an eye for detail
- Excellent communication and presentation skills
- Hands-on approach and ‘can do’ attitude
- Self-motivated, with the ability to work proactively using own initiative

Essential Experience and Skills
- Strong Marketing experience
- Certificate in CIM
- Experience of LMI
- Strong Management experience
- ILM Level 5 or equivalent
- Excellent Microsoft Office skills

Preferred Experience and Skills
- Coaching and Mentoring

Closing Date:
Contact Details:
Educ8 Ltd
Tel: 01443 749026
Contact: Kirsty Oliver

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