Harper Adams mission statement Mission Higher Education for the delivery of a sustainable food chain and rural economies. Vision To maintain a high-quality university institution made distinctive by: * Activities closely related to the needs of the rural economies and industries reliant upon those economies, with a specific commitment to farming for sustainable environments, re-establishing connections between food producers and consumers, knowledge transfer to support the rural economies and the international dimension of environmental and food chain sustainability. * The development of national and international markets for students from a wide range of backgrounds wishing to specialise in rural subjects, with associated course and pedagogic developments. * The provision of a learning environment and promotion of a student culture that enhance employability and personal development. * Strong industry links that add business relevance to the Colleges role in higher education and encourage lifelong learning. * A central role for the College in generating and promoting innovation and the provision of higher education for the rural economies, during and beyond the planning period. To achieve our mission and vision we will continue to employ a set of core values to underpin our work, and which will shape our future planning and policy developments, namely: * The development of intellectual and professional skills to enable individuals to realise their full personal, social and academic potential and to participate in lifelong learning. * A commitment to building partnerships with industry, the professions and the community to promote the transfer of knowledge. * A commitment to extend the boundaries of knowledge and understanding by conducting strategic and applied research. * The provision of support for the personal, academic and professional development of all members of the College community. * The